Learn from the experts at one of Hawaii's largest technology events!
Technology News Bytes, Hawaii's leading technology news network, has brought together the nations most prominent social media experts to share their insight and wisdom along with marketing strategies that are backed by real world results. You will learn how to best leverage social media to promote your company, maximize return on your investment and leave with a set of tools that will make your business a social media marketing success!
Speakers and Topics
Jesse Stay - CEO of SocialToo.comTopic: "From Fishers to Farmers - Bringing Your Brand to Your Customers Using Social Technologies"
In this very interactive presentation, blogger, entrepreneur, and 3-time author on Facebook Technologies, Jesse Stay, talks about not only the whys, but the "how" on using Facebook and other technologies to get your brand in the eyes of customers and users.
Jesse Stay is CEO and founder of SocialToo.com, a site that complements the social networking experience with useful tools and analytics. A speaker, author, developer, and entrepreneur, Jesse wrote two books, “Iʼm on Facebook–Now What???” and “FBML Essentials”, and is currently working on his third book, “Facebook Application Development for Dummies”. Jesse was recently named one of 20 developers to follow on Twitter, as well as one of 10 entrepreneurs to follow on Twitter by Mashable.com.
Dan Zelikman - Marketing/Community Host for CivilBeat.comTopic: “Community on the Web, Then, Now, and Tomorrow.”
Dan will be discussing the constantly evolving Internet, where it came from and where it is going. He will focus on the trends on subscription based models, community development and social media, and the new trends we can expect to see in the future. Join us in this discussion on where the web is headed, and whether or not it needs some better direction. Disclosure: Analytics and statistics may be used to 'wow' you into submission. Dan is the Marketing/Community Host for CivilBeat.com. Before joining Civil Beat, Dan worked for the digital division of Anthology Marketing Group, Hawaii’s largest full service marketing agency. There he served as the Director of Digital Marketing where he focused on developing digital and community based solutions for his clients. Dan is an evangelist for technology and communication, and you can find him speaking or Tweeting about it in 140 characters or less.
Dan was born in NY and has studied around the globe in parts of New England, Sweden, and Australia. His past work included roles in the fitness industry as well as on Wall Street in the foreign exchange marketplace. Dan cannot stop exploring Hawaii, and when he’s not blogging about his adventures you can find him surfing waves, climbing mountains, and hiking off the beaten path.
Nate Riggs - Social Business Strategies, LLCTopic: Real Conversational Marketing: The Rise of Human Business Teams
In this presentation, Nate Riggs will walk you through examples and ideas that can help you select, train and develop a Human Business Team - a team of skilled communicators who operate social media tools on behalf of your organization and business objectives.
Nate Riggs is a business communication strategist, an agency-experienced marketer and a social media content engineer. Over the past 10 years, he has developed a passion and expertise for how humans utilize technology and the social web to build relationships. Throughout his career, Nate has held a variety of roles leading marketing, sales and business development efforts in interactive and traditional marketing agencies, retail design firms, and Internet technology start-ups.
Rob Bertholf - Chief Search Architect at Chapter Three LLCTopic: Web Analytics
This seminar provides an introduction to the basics of web trending and analysis. Learn how to track referral sources, improve your website’s design and content, identify visitor preferences and more. You are introduced to these fundamentals and then shown how to apply these Google Analytics skills on your own website. Attendees leave with a better understanding of how Google Analytics works and what tools and reports would best serve their business.
Topic: Search Engine Optimization
Gain a foundational knowledge of how to effectively market to the search engines by exploring how Search Engine Optimization, Paid Search Marketing and Social Media Optimization tie together. Explore various analytical and research tools that allow you to identify effective keywords and analyze visitor trends. Learn about link building and other strategies that will increase your visibility in the search engines and social media-sphere.
Rob Bertholf is the Chief Search Architect for Chapter Three, a San Francisco-based consulting firm specializing in Drupal web development, strategy and training. In the crowded marketplace of SEO experts and Social Media Marketing mavens, Rob is literally a cut above the rest with #1 ranking in Google for “Search Engine Optimization Expert.” A pioneer in Social Media Marketing @Rob sent the first “tweet” from Hawaii and oversaw the creation of over 700 websites as inventor of ZeppOS Content Management Application. He also shares his SEO and web marketing insights as a regular keynote speaker/lecturer for corporate and academic audiences.
Andy Beal - Marketing PilgrimTopic: Reputation Management and Monitoring
Hawaii's hospitality industry lives and dies on articles, blog posts and tourist reviews. Do you know what consumers are saying about your brand? Your products? Your services?
World-renowned reputation management expert Andy Beal will open-up his playbook of proven tactics and show you how you can build, manage, monitor and repair your online reputation. You'll learn how the best hotels are managing their TripAdvisor reviews. You'll discover the tips for discovering which bloggers are talking about your restaurant--and how to best reach out to them. And you'll receive practical advice on the steps to take when your business faces a reputation attack.
No matter what product or service your business offers, Andy promises to help you increase your sales in 2011 by increasing the positive buzz about your brand.
Andy Beal is an Internet marketing consultant for Marketing Pilgrim, specializing in SEO, business blogging, reputation management, social media and business coaching for marketing firms. He is considered one of the world's most respected interactive marketing experts; Andy has worked with many Fortune 500 companies, such as Motorola, Lowes, GlaxoSmithKline, SAS, and NBC.
He is the co-author of the critically acclaimed online reputation management book Radically Transparent, and have articles published around the world, including Business Week Online, Search Engine Watch, Search Engine Guide, and Web Pro News.
Roxanne Darling - Partner of Bare Feet Studios
Keynote Topic: Social Media: It's More Than Tweets the Eye
Social Media continues to have its naysayers - for some good reasons - however there is much more going on beneath the surface. Many new users fail to see ROI, while others get distracted by the "fun" parts and miss out on the "functional" parts. Let's look at the broad spectrum of impacts generated by social media practices and how you can be a savvy observer and participant, not just a copycat or wall flower.
Topic: Use Video and Go to the Head of the Class
YouTube is neck and neck with Google for the top search engine in the world. Video used to be out of reach for most of us, but now anyone can have their own internet tv station. The technology still scares off many; this session will show advanced metrics on how video performs in the marketplace and demonstrate insider secrets for various video platforms and tools. If you've got your Twitter, Facebook, and blog already up and running, it is time to look at adding video to your marketing and communications mix.
Roxanne has 12 years experience working in Internet technology, streaming media, audio & video podcasting, new media creation and consulting, content management systems, event production, and public speaking.
She as delivered hundreds of sessions across North America, Europe, and Asia including keynote to audiences of over 1500 people. She was voted #24 of the 50 Most Powerful & Influential Women in Social Media and is now the host of the popular internet TV show, Beach Walks with Rox, with over 750 episodes and over 2 million downloads. Her goal is to help the people who will be delivering your campaign get their feet on the ground and feel confident on the social web.
Eric Baranda - Online Coordinator for Emerging New Media
Topic: Video Aesthetics: Tips on Shooting Better Video
With today's technology, anyone can create video and post it on the Internet. However, first time videographers often make common mistakes that prevent their video from looking the best it can be. This session will be geared towards the newbie videographer, giving them a solid foundation for creating aesthetically pleasing video, using a few simple rules and guidelines.
Eric Baranda is the Online Coordinator for Emerging New Media (ENM), a division of Hawaii Internet & Telecom Publishing, Inc., a 14-year old technology and communications company based in Honolulu, Hawaii since 1996. Eric designs and implements social media marketing strategies and initiatives as well as creates social media content appropriate for client goals, which include written, photographic and video content, some of clients include Martin and McCarthur, Wet N’ Wild, McCully Shopping Center, Eyesight Hawaii and more.
Eric holds a Bachelors degree in Multimedia from Hawaii Pacific University that focuses on the next generation of media where new technologies are partnering with established technologies and creating evolutionary changes. Eric brings extensive experience in video production, graphic design, and web development to ENM. Working for companies such as Olelo Community Television, Hawaii Pacific University, and Leeward Community College, Eric has honed his communications, marketing and promotions skills to use for targeted social media marketing and new media projects.
Simon Fiddian - CTO at Wavecom Solutions
Topic: Cloud Computing: What is it today and what does it mean to you tomorrow? Learn how can cloud computing enable you to grow your business and efficiently scale to support it!
Simon joined Wavecom Solutions as CTO in October 2009 after working for BT in the 21st Century Network Architecture team in the Los Angeles office. While at BT, he was responsible for the Service Edge, Application Management and Mobile Backhaul Architecture. Previously, he worked at Infonet Services Corporation where he held various roles including the design and implementation of one of the world's first global MPLS networks supporting converged managed services. Before joining Infonet, Simon worked for Telstra Corp in Melbourne, Australia where he was the design authority for Big Pond Home, oversaw the creation of its global Dial IP platform, and was responsible for the Switched Data Network Service and Operational support processes. He graduated from Swinburne University of Technology with a B.S. in Electrical Engineering.
The Summit covers:
- How to effectively integrate social media to help grow your business
- Best practices for gaining exposure, website traffic, and visibility with Social Media Marketing
- How to take your current or existing social media strategy to the next level
- Best tools and strategies from national and local industry experts
- How to use social media to build a company's brand that customers and clients will recognize
- Results from social media campaigns that you'll be happy about
- Incorporating video into marketing and grabbing customers' attention before they have a chance to leave
- ...and MORE!
Event: The Hawaii Social Media Summit
Location: Ala Moana Hotel 2nd Floor
Date: October 5, 2010 Time: 9:00 AM – 5:00 PM
The Hawaii Social Media Summit will be held together with the 7th Annual Technology & Internet Expo which is open to the public! Check out Hawaii's latest technology gadgets at the Ala Moana Hotel in the Hibiscus Ball Room! The public exhibition area is open from 12:00 PM – 5:00 PM. Cost to enter the public exhibition is $3.00 per person.
Parking at the event is free. Attendees may park at the Ala Moana Shopping Center and walk toward the back entrance of the 2nd floor into the Ala Moana Hotel. If valet is preferred, validation will be available at the event all day in the front of the Ala Moana Hotel.
For more information, please visit: http://www.tnblive.com/events
We look forward to seeing you at the event! Be "in-the-know" and on the leading edge of your industry with the right tools and skills to help better promote, grow and increase your business!